News Magazine - FirstClass

"THE 75 EMBLEMATIC FREAK DIAVOLO"

To commemorate and celebrate the Owner and president of Ulysse Nardin, Rolf Schnyder’s 75th birthday, and to honor how far Ulysse Nardin has come, the brand has decided to introduce a limited edition Freak Diavolo in platinum, complete with Schnyder’s signature on the case. This special Freak, limited to 75 pieces worldwide, was chosen because the Freak is emblematic of the innovation that has characterized Ulysse Nardin’s rebirth.

As Schnyder describes it, the Freak shook up and inspired the watch making fraternity. The Freak combined technical innovation with a revolutionary esthetic. To celebrate my 75th birthday, I’ve chosen the Freak because it was an historic breakthrough for Ulysse Nardin and for the watch industry in general, and it is by far our most important piece.”

We asked Schnyder, what he wished for, when he blew out the 75 candles on his birthday cake?

“I wish I could turn the clock back and do it all over again”! Schnyder is the first to admit that he had a great time. “It’s been quite an adventure so far, and I’m not nearly done,”

FIRST CLASS SPRING SUMMER EDITION 12

METIERS D’ART COLLECTION PARIS – BYZANCE For several years now, CHANEL has taken some specialist craftsmen under its wing, protecting and perpetuating their know-how. These include the ateliers of Desrues the costume jeweler, Lemarié the feather specialist, Lesage the embroiderer, Massaro the shoe-maker, Michel the milliner, Goossens the goldsmith and Guillet the floral accessory specialist. Back in 2002, Karl Lagerfeld dedicated an annual collection to them, whilst also celebrating a city that is part of the House's history. This year, for the ninth occasion, he brings us the "Paris Byzance" collection, in keeping with the opening of a second CHANEL boutique in Istanbul. In a decor worthy of an Ottoman Palace, Karl Lagerfeld revisits the bold colors and the antique golds of enamels and icons, with midnight and mineral blues, and deep purples, violets and greens. Favoring refined, rounded shapes that flow and drape, he has reinterpreted tunics and togas in a contemporary, very feminine style. Asymmetrical drapings, with loose panels at the front and back, outline a shifting silhouette. The Byzantine signature is clearly stated in tweeds interwoven with gold, satin leather, velvet, cashmere, chiffon, lace and tulle. It influences the tablions, the braids and the embroidery. The buttons are jewelled stones while the arabesque or palmette appliqués are trimmed with gold. The weave is coarse yet and sophisticated, dazzling like a mosaic. Byzance and its splendor abound on the belts and jewelry, adorned with square glass beads, filigree gilt metal, enameling and beads, for a modern-day, entrancing and seductive Theodora. Mademoiselle Chanel took Byzantine art as her major inspiration when she was the first to launch a line of costume jewelry in the 1920s. Legs are clad in long socks featuring geometrical designs and sheen. On feet, sandals become jewels thanks to mosaic bracelets or arabesque cut-outs defining the shape. Thigh-high boots are sprinkled with richly colored glass beading. Ballet pumps are tipped with gold filigree, while discreet gold embellishes pony skin and crocodile leather. The traditional bags and the minaudières are also adorned with Byzantine splendor, with gold running through burnt-out tweed, embedded precious stones or buttons and embellished braids as appliqués. Karl Lagerfeld explains, “Inspiration is not a copy but a starting point, taking us somewhere new."
LAMBORGHINI'S PRESIDENT AND CEO OF AUTOMOBILI IS DECORATED Sant’Agata Bolognese, 1st December 2010 – On November 29, Stephan Winkelmann,President and CEO of Automobili Lamborghini, was awarded the prestigious decoration of Grand Officer in the Order of Merit of The Italian Republic. This major award was conferred Monday afternoon during a ceremony at Palazzo Chigi, which was presided over by Gianni Letta, the Undersecretary to the Presidency of the Council of Ministers. Accompanying the award was the following statement signed by Giorgio Napolitano, the President of Italy, and countersigned by Silvio Berlusconi, the President of the Council of Ministers: "The President of the Republic - the Chief of the Order of Merit of the Italian Republic in consideration of special merits, upon proposal of the President of the Council of Ministers, and upon deliberation by the Council of the Order of Merit of the Italian Republic, with a decree dated 27 December 2009 has conferred the decoration of Grand Officer on Stephan Winkelmann, with the right to wear the relative insignia." The award is a significant tribute to Mr. Winkelmann’s deep commitment to relaunching the Italian marque, which has attained a leading position on the international automotive scene. The growth of the company has been distinguished by one of the most highly esteemed turn-around programs in the automotive and luxury sectors. Since his appointment in January 2005, Mr. Winkelmann has implemented a business strategy based on three major principles. Its goal is to turn Lamborghini into a more appealing manufacturer that produces some of the most coveted super sports cars in the world. The first principle involves the product line, which is divided into two models – the Gallardo and the Murciélago - along with their offshoots. This product strategy also includes a commitment to introducing at least one new product every year. The substantial investments in Research and Development promoted by Mr. Winkelmann represent a significant portion of the Company’s total turnover and have been the driving force behind Lamborghini’s rise to the top in such fields as light engineering and the development of advanced carbon fiber technology. The second principle is a considerable expansion of the sales network to maximize market penetration. Thanks to this policy, the number of Lamborghini dealers worldwide has doubled in only a few years (from 65 at the end of 2004 to 127 at the end of 2010). The third strategic principle is brand extension, which is viewed by Mr. Winkelmann as an opportunity to further develop the value of the marque and strengthen its market recognition. Numerous products and services have been developed to effect brand extension. These include a line of clothing and accessories (the Automobili Lamborghini Collection), a monomarque motorsport championship (the Lamborghini Blancpain Super Trofeo), the operations of the Lamborghini museum and factory, Lamborghini driving experiences, and the consulting services provided by Lamborghini Consulting. “It is with great satisfaction that I receive this prestigious decoration, which I would like to share with everyone at Lamborghini, whose devotion and hard work have helped turn this company into a model of Italian and international excellence in the super sports car sector”.

METIERS D’ART COLLECTION PARIS – BYZANCE

For several years now, CHANEL has taken some specialist craftsmen under its wing, protecting and perpetuating their know-how. These include the ateliers of Desrues the costume jeweler, Lemarié the feather specialist, Lesage the embroiderer, Massaro the shoe-maker, Michel the milliner, Goossens the goldsmith and Guillet the floral accessory specialist.
Back in 2002, Karl Lagerfeld dedicated an annual collection to them, whilst also celebrating a city that is part of the House's history. This year, for the ninth occasion, he brings us the "Paris Byzance" collection, in keeping with the opening of a second CHANEL boutique in Istanbul.

In a decor worthy of an Ottoman Palace, Karl Lagerfeld revisits the bold colors and the antique golds of enamels and icons, with midnight and mineral blues, and deep purples, violets and greens. Favoring refined, rounded shapes that flow and drape, he has reinterpreted tunics and togas in a contemporary, very feminine style. Asymmetrical drapings, with loose panels at the front and back, outline a shifting silhouette. The Byzantine signature is clearly stated in tweeds interwoven with gold, satin leather, velvet, cashmere, chiffon, lace and tulle. It influences the tablions, the braids and the embroidery. The buttons are jewelled stones while the arabesque or palmette appliqués are trimmed with gold. The weave is coarse yet and sophisticated, dazzling like a mosaic.

Byzance and its splendor abound on the belts and jewelry, adorned with square glass beads, filigree gilt metal, enameling and beads, for a modern-day, entrancing and seductive Theodora. Mademoiselle Chanel took Byzantine art as her major inspiration when she was the first to launch a line of costume jewelry in the 1920s.

Legs are clad in long socks featuring geometrical designs and sheen. On feet, sandals become jewels thanks to mosaic bracelets or arabesque cut-outs defining the shape. Thigh-high boots are sprinkled with richly colored glass beading. Ballet pumps are tipped with gold filigree, while discreet gold embellishes pony skin and crocodile leather.

The traditional bags and the minaudières are also adorned with Byzantine splendor, with gold running through burnt-out tweed, embedded precious stones or buttons and embellished braids as appliqués.

Karl Lagerfeld explains, “Inspiration is not a copy but a starting point, taking us somewhere new."

LAMBORGHINI'S PRESIDENT AND CEO OF AUTOMOBILI IS DECORATED

Sant’Agata Bolognese, 1st December 2010 – On November 29, Stephan Winkelmann,President and CEO of Automobili Lamborghini, was awarded the prestigious decoration of Grand Officer in the Order of Merit of The Italian Republic. This major award was conferred Monday afternoon during a ceremony at Palazzo Chigi, which was presided over by Gianni Letta, the Undersecretary to the Presidency of the Council of Ministers. Accompanying the award was the following statement signed by Giorgio Napolitano, the President of Italy, and countersigned by Silvio Berlusconi, the President of the Council of Ministers: "The President of the Republic - the Chief of the Order of Merit of the Italian Republic in consideration of special merits, upon proposal of the President of the Council of Ministers, and upon deliberation by the Council of the Order of Merit of the Italian Republic, with a decree dated 27 December 2009 has conferred the decoration of Grand Officer on Stephan Winkelmann, with the right to wear the relative insignia." The award is a significant tribute to Mr. Winkelmann’s deep commitment to relaunching the Italian marque, which has attained a leading position on the international automotive scene. The growth of the company has been distinguished by one of the most highly esteemed turn-around programs in the automotive and luxury sectors. Since his appointment in January 2005, Mr. Winkelmann has implemented a business strategy based on three major principles. Its goal is to turn Lamborghini into a more appealing manufacturer that produces some of the most coveted super sports cars in the world.

The first principle involves the product line, which is divided into two models – the Gallardo and the Murciélago - along with their offshoots. This product strategy also includes a commitment to introducing at least one new product every year. The substantial investments in Research and Development promoted by Mr. Winkelmann represent a significant portion of the Company’s total turnover and have been the driving force behind Lamborghini’s rise to the top in such fields as light engineering and the development of advanced carbon fiber technology.

The second principle is a considerable expansion of the sales network to maximize market penetration. Thanks to this policy, the number of Lamborghini dealers worldwide has doubled in only a few years (from 65 at the end of 2004 to 127 at the end of 2010).

The third strategic principle is brand extension, which is viewed by Mr. Winkelmann as an opportunity to further develop the value of the marque and strengthen its market recognition. Numerous products and services have been developed to effect brand extension. These include a line of clothing and accessories (the Automobili Lamborghini Collection), a monomarque motorsport championship (the Lamborghini Blancpain Super Trofeo), the operations of the Lamborghini museum and factory, Lamborghini driving experiences, and the consulting services provided by Lamborghini Consulting.

“It is with great satisfaction that I receive this prestigious decoration, which I would like to share with everyone at Lamborghini, whose devotion and hard work have helped turn this company into a model of Italian and international excellence in the super sports car sector”.

VOLVO ANNOUNCES NOVEMBER SALES

ROCKLEIGH, N.J. (Dec. 1, 2010)

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